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Why Does Influencer Marketing Work?

Influencer marketing is all about promoting products and services through influential people who have the ability to affect consumers' decisions. We look at it as a more subtle and natural form of celebrity brand ambassadors. Influencer marketing has become a powerful advertising tool, but why does it work better than paid ads? 

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Video Marketing: The Facts

You've heard it again and again — video marketing is taking over social media. You see videos all the time on YouTube, Instagram, and Facebook — both paid ads and organic content. You're probably asking yourself, how important is video marketing anyways? The answer is VERY IMPORTANT and here are some facts (compiled by WebsiteBuilder) to prove it to you:

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How to be Happier at Work

Dreading going to work in the morning doesn't necessarily mean you hate your job. It could simply mean that you're spending too much time sitting at your desk, feeling isolated, or worrying about your loooong to do list. There are many things we can do throughout the day to boost our spirit and improve our longterm happiness. Here are some the things that work for me:

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A Beginner's Guide to Copywriting

Copywriting is essentially the art of grabbing and keeping a reader's attention. In this blog I'll give you my beginner's tips for writing effective copy. Copywriting is kind of a broad term. In this blog i'm referring to copy for social media, blogs, short articles and websites with a specific message. Some of these rules won't necessarily apply to longer, more complex copy.

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How to Make Ads Less like Ads

The last thing you want your customers or potential customers to think is that you’re an annoying ad machine. Most of your ads should be less about the hard sell and more informational. Some people still feel like sponsored posts and online ads are untrustworthy spam because of the days of infinite pop-ups. Here are some tips on how to get people online to trust your ads and your brand:

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Secret Instagram features

I don’t know about you, but sometimes I spend half of my day scrolling through Instagram. Maybe it’s because monitoring and posting to social media is part of my job (who am I kidding, that’s not why). I’ve been on Instagram for years and i’m still figuring out new features and tricks about the app. Okay so maybe these features and tricks aren’t a secret per se, but they aren’t well known. So here are some tips and tricks to make the most of your Instagramming obsession.

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Facebook for Small Business

You probably know by now that running a successful Facebook page is harder than it seems. Trust me when I say it doesn’t happen overnight. Growing your audience and perfecting your content is a process (and sometimes a long process). Don’t get discouraged when you don’t get 500 new Facebook likes overnight; find what works for your business and stick with it! Here are a few tips on making the most of your Facebook page.

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Making the most of Instagram hashtags

Using hashtags on your Instagram shots will increase the reach of your brand, increase engagement and attract new followers. Win-win-win, right? Posts that include at least one hashtag receive 12.6% more engagement than posts with none. Using hashtags is an easy way to promote your business Instagram account, here are a few tips to improve your hashtagging skills: 

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Should I be Using Facebook Live?

Should you be using Facebook Live for your business? If you want to reach your target audience, increase engagement, and increase traffic to your Facebook page, then yes! Videos are king of the social media jungle right now. Video content is receiving more engagement than image or text posts. On top of that, live videos are receiving more engagement than pre-recorded videos. Here are four more reasons why you should be using Facebook Live:

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How to Shoot Videos for Facebook with an iPhone

Video content is taking over social media. In fact, it’s expected that by 2019, 80% of consumer-based online content will be video. If you haven’t already, it’s time to hop on the video bandwagon. Don’t be fooled into believing that you don’t have the equipment or skills to shoot appealing videos for social media. If you have an iPhone, you already have a high quality video camera - Apple’s newest iPhone 7 has stunning 4K footage. It’s easy to film a good quality video with an iPhone, you just need a few simple tips and tricks to get you started.

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Quick and dirty tips for social media photos

In social media today, imagery is king. Tweets with images receive 150% more retweets than those without, and Facebook posts with images receive more than double the engagement of those without. We know that visual content is key; the problem is that, as with most other things, it needs to be done well to be effective. This doesn’t mean that you need a studio and professional equipment to get great images. Most cellphones these days take pretty decent photos, which is great, but there are still a few simple things you can do to make sure your images stand out and capture attention.

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