Facebook for Small Business
You probably know by now that running a successful Facebook page is harder than it seems. Trust me when I say it doesn’t happen overnight. Growing your audience and perfecting your content is a process (and sometimes a long process). Don’t get discouraged when you don’t get 500 new Facebook likes overnight; find what works for your business and stick with it! Here are a few tips on making the most of your Facebook page.
Complete your about page
Your business Facebook page will likely be the first impression of your brand. Make sure all of your information is correct and up to date. This includes, location, store hours, website links and contact information. You don’t want to lose a new customer because you were too difficult to find or get ahold of.
Trial and error
Despite what some people may tell you, there is no one correct way to use Facebook. What works for one business will not necessarily work for you. The key to success is trial and error. Test out content and formats to see what resonates with your followers. Don’t be afraid to switch things up if you’re not seeing any results after a while.
Use your cover photo as a promo tool
Updating your cover photo is an easy way to promote a new product, a giveaway, a contest, or important news. Every person who visits your page will see it, even if they don’t scroll down to see any of your posts. Frequently changing it up will also keep your page current and fresh for people who frequently visit. This cover photo is for St. John’s consignment shop, Found. They’re utilizing their cover photo to promote their new fall hours.
Schedule your posts - including weekends
If you’re logging into Facebook everyday and posting content yourself, you’re bound to miss a day. You can schedule your Facebook posts directly through Facebook. Click the arrow next to “publish” and press “schedule”, here you can schedule the date and time of your post. This is especially helpful if you’re going on vacation or if you’re just too busy to be posting everyday. There are many external programs you can use to schedule content that have more capabilities, but using the Facebook schedule tool is a great place to start!
Add a page CTA
Your goal should be to make it as easy as possible for customers to purchase from you or contact you. One way to do this is to add a page CTA. This is the little button on your profile that says “Book Now”, “Shop Now”, “Call Now”, “Sign Up”, etc. This makes it easy for customers to find what they’re looking for and it makes it easy for you to make conversions.
Keep it short
The truth is that we have very short attention spans when it comes to social media. If you have to read a full paragraph before you even learn what the post is about, you can guarantee people will scroll right past it. Keep your posts short, sweet, and to the point.
Optimize your timing
Do you know when your followers are online? If not, it’s fairly easy to find out. Facebook insights tell you when the majority of your followers are logged on. Go to your Facebook profile, press “insights” and then press “posts” and you’ll see an image similar to the one above. As you can see, there may not be a big difference in the amount of people active throughout the day. This is because people are always checking Facebook. You can use paid tools like Social Report to tell you what days of the week and what time of day you receive the most engagement. This information may be more helpful than just knowing when people are on.
Or you know, call us and we’ll take care of everything for you!