When Clothes Minded came to us, they were ready for a big change. After toying with a new name, the clothing company decided to stick to their guns and enhance their existing brand. We couldn’t have been happier with the owner Nancy’s decision to stick to her guns, and we think it paid off. With a new logo, colour palette, clothing tags, signage, and now a new online store, the Clothes Minded brand has been completely transformed for the better. The store has seen a definite increase in traffic and has become a favourite women’s boutique in St. John’s.