Video Marketing: The Facts

You've heard it again and again — video marketing is taking over social media. You see videos all the time on YouTube, Instagram, and Facebook — both paid ads and organic content. You're probably asking yourself, how important is video marketing anyways? The answer is VERY IMPORTANT and here are some facts (compiled by WebsiteBuilder) to prove it to you:

online video Usage

  • In 2016, 96% of marketers invested in video

  • Facebook: 100 million hours of video are watched daily

  • Snapchat: 10 billion videos are watched daily

  • Instagram: 58% of ads are video

  • YouTube: 48 hours of video are uploaded to YouTube every minute

  • Email: Video content increases CTR by 2-3 times

But is it working?

  • Videos are shared 10 times more than other posts on social media

  • Twitter: Videos are retweeted 6x more often than photos

  • 73% of customers are more likely to buy after watching a product video

  • Video brand recall is 50% compared to television brand recall at 27%


  • From 2012 - 2016 video views increased from 171 million to 213 million

  • From 2015 - 2016, online video spending increased from 13 billion to 23 billion

The Future

  • Facebook estimates that by 2018, 90% of their content will be video

  • 75% of mobile traffic will be video by 2020

  • 2020 video traffic will be 3 times 2015 traffic

What are you waiting for? Read our blog on how to get started or give us a call and we'll take care of it for you!