The last thing you want your customers or potential customers to think is that you’re an annoying ad machine. Most of your ads should be less about the hard sell and more informational. Some people still feel like sponsored posts and online ads are untrustworthy spam because of the days of infinite pop-ups. Here are some tips on how to get people online to trust your ads and your brand:
1. Stay true to your brand
Refrain from sharing posts that have little to do with your brand. It might be interesting and create a lot of engagement, but if it doesn’t match your brand, you’re not targeting the right people. Remember, engagement will only lead to new customers and clients if you’re engaging the right people. Think about it, it wouldn’t make much sense for a gardening company to share an article about the most recent iPhone release. If your content doesn’t match your brand, your audience won’t either. Inform and entertain your following with quality relevant material.
2. Leverage trusted influencers
Influencers are people with a popular online presence who are paid to promote a product or service. In order to be effective, influencers must be known and trusted by your target audience. This form of advertising is effective because people feel like they are taking advice from someone they trust rather than being advertised to. Paid influencers are particularly effective among millennials.
3. Be authentic
Nothing will make a customer unfollow faster than clickbait. Titling an article something extremely interesting will get people to click on it, but if the content doesn’t measure up, you’re going to end up annoying people.
4. Choose where your ads appear
Picking where you want your ads to appear is an effective form of targeting your audience. You can blacklist sites that you never want your ads to appear on (adult, political, anything off brand). This can be done through Google AdWords, Facebook, or Instagram. The opposite of blacklisting websites you don’t want to appear on is whitelisting websites that you do want to appear on. Choose websites that you think your target audience would frequent.