Video content is taking over social media. In fact, it’s expected that by 2019, 80% of consumer-based online content will be video. If you haven’t already, it’s time to hop on the video bandwagon. Don’t be fooled into believing that you don’t have the equipment or skills to shoot appealing videos for social media. If you have an iPhone, you already have a high quality video camera - Apple’s newest iPhone 7 has stunning 4K footage. It’s easy to film a good quality video with an iPhone, you just need a few simple tips and tricks to get you started.
1: Find somewhere to shoot your video
The first step is to find an appropriate place to film your video. You should try and find somewhere quiet with a lot of natural lighting. Go for a private room with large windows (tip: make sure your windows are closed so you don’t pick up any street noise). When you are filming, face the windows so the light is coming in on your face, this will give you the brightest visual. Book a conference room in the office or film when no one else is around to avoid noise and distraction.
2: Accessorize your iPhone
Using a few extra tools with your iPhone can take your videos from shaky amateur to professional filmographer. The first thing you’ll need is a tripod. You’re hand is not as steady as you think, and any shaking in a video can make it look unprofessional. Purchase a small tripod and place your phone horizontally in the tripod before you begin filming. It’s easier on your arms and your visuals will be much clearer.
You may also want to use a microphone instead of relying on the one in your iPhone. The closer the microphone is to your mouth, the clearer the sound will be. You don’t need to invest in a large microphone, you can purchase ones that plug right into your headphone jack! This will ensure there is no background noise audible and the sound will be clear.
3: Stabilize lighting
Your iPhone automatically adapts exposure to the light, this can be distracting if the lighting in your video is always changing. There’s an easy to fix to that - lock your exposure. Once your iPhone is in place, tap on the screen to adjust the exposure. Once the exposure is how you want it, hold your finger down on the screen until a yellow box appears. When this box appears, your exposure is locked. Slide your finger up and down on the screen to adjust exposure once it’s been locked.
4: Do a test run before you shoot a long video
You don’t want to film a 20 minute video only to look back find out it’s too dark or too loud. Start filming and then check to make sure the lighting, focus, and audio are all working.
Now that you have your content recorded, edit the video on a computer instead of on your iPhone. The iPhone does have some great editing features but to get the best results, upload your video to your computer and use a program like iMovie.
BONUS TIP: Never use your iPhone camera’s zoom feature because it reduces the quality of your footage. Instead, move your tripod closer to your focal point.