Blog

Video Marketing: The Facts

You've heard it again and again — video marketing is taking over social media. You see videos all the time on YouTube, Instagram, and Facebook — both paid ads and organic content. You're probably asking yourself, how important is video marketing anyways? The answer is VERY IMPORTANT and here are some facts (compiled by WebsiteBuilder) to prove it to you:

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A Beginner's Guide to Copywriting

Copywriting is essentially the art of grabbing and keeping a reader's attention. In this blog I'll give you my beginner's tips for writing effective copy. Copywriting is kind of a broad term. In this blog i'm referring to copy for social media, blogs, short articles and websites with a specific message. Some of these rules won't necessarily apply to longer, more complex copy.

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How to Make Ads Less like Ads

The last thing you want your customers or potential customers to think is that you’re an annoying ad machine. Most of your ads should be less about the hard sell and more informational. Some people still feel like sponsored posts and online ads are untrustworthy spam because of the days of infinite pop-ups. Here are some tips on how to get people online to trust your ads and your brand:

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Making the most of Instagram hashtags

Using hashtags on your Instagram shots will increase the reach of your brand, increase engagement and attract new followers. Win-win-win, right? Posts that include at least one hashtag receive 12.6% more engagement than posts with none. Using hashtags is an easy way to promote your business Instagram account, here are a few tips to improve your hashtagging skills: 

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Should I be Using Facebook Live?

Should you be using Facebook Live for your business? If you want to reach your target audience, increase engagement, and increase traffic to your Facebook page, then yes! Videos are king of the social media jungle right now. Video content is receiving more engagement than image or text posts. On top of that, live videos are receiving more engagement than pre-recorded videos. Here are four more reasons why you should be using Facebook Live:

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Quick and dirty tips for social media photos

In social media today, imagery is king. Tweets with images receive 150% more retweets than those without, and Facebook posts with images receive more than double the engagement of those without. We know that visual content is key; the problem is that, as with most other things, it needs to be done well to be effective. This doesn’t mean that you need a studio and professional equipment to get great images. Most cellphones these days take pretty decent photos, which is great, but there are still a few simple things you can do to make sure your images stand out and capture attention.

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Writing for social media: 5 rules to live by

In the world of marketing, communication is key. So why do so many businesses let sloppy writing get in the way of a great message? Quality writing might not be the first thing that comes to mind when we think of Facebook and Twitter, but for business owners and marketers who want to build a following and engage with clients, it should be! Read on for five writing rules that I swear by.

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So what do we do anyway?

“So, basically you spend all day on Facebook?” well, uh, YES! And No. It’s somewhere in between all day and all day and night. It might seem a bit backward to most people, who use social channels as a break or an outlet from their everyday lives. But, we’re behind a lot of the stuff that “most people” are engaging with when they’re checking their Facebook page, finding the latest news on Twitter or scrolling through Instagram. In the serious sense, we work with our clients...

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