A Beginner's Guide to Copywriting

Copywriting is essentially the art of grabbing and keeping a reader's attention. In this blog I'll give you my beginner's tips for writing effective copy. Copywriting is kind of a broad term. In this blog i'm referring to copy for social media, blogs, short articles and websites with a specific message. Some of these rules won't necessarily apply to longer, more complex copy.

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Secret Instagram features

I don’t know about you, but sometimes I spend half of my day scrolling through Instagram. Maybe it’s because monitoring and posting to social media is part of my job (who am I kidding, that’s not why). I’ve been on Instagram for years and i’m still figuring out new features and tricks about the app. Okay so maybe these features and tricks aren’t a secret per se, but they aren’t well known. So here are some tips and tricks to make the most of your Instagramming obsession.

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Writing for social media: 5 rules to live by

In the world of marketing, communication is key. So why do so many businesses let sloppy writing get in the way of a great message? Quality writing might not be the first thing that comes to mind when we think of Facebook and Twitter, but for business owners and marketers who want to build a following and engage with clients, it should be! Read on for five writing rules that I swear by.

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