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Video Marketing: The Facts

You've heard it again and again — video marketing is taking over social media. You see videos all the time on YouTube, Instagram, and Facebook — both paid ads and organic content. You're probably asking yourself, how important is video marketing anyways? The answer is VERY IMPORTANT and here are some facts (compiled by WebsiteBuilder) to prove it to you:

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Should I be Using Facebook Live?

Should you be using Facebook Live for your business? If you want to reach your target audience, increase engagement, and increase traffic to your Facebook page, then yes! Videos are king of the social media jungle right now. Video content is receiving more engagement than image or text posts. On top of that, live videos are receiving more engagement than pre-recorded videos. Here are four more reasons why you should be using Facebook Live:

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How to Shoot Videos for Facebook with an iPhone

Video content is taking over social media. In fact, it’s expected that by 2019, 80% of consumer-based online content will be video. If you haven’t already, it’s time to hop on the video bandwagon. Don’t be fooled into believing that you don’t have the equipment or skills to shoot appealing videos for social media. If you have an iPhone, you already have a high quality video camera - Apple’s newest iPhone 7 has stunning 4K footage. It’s easy to film a good quality video with an iPhone, you just need a few simple tips and tricks to get you started.

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